I see a good number of prospects advertising their services on the LinkedIn Homepage.
It is free and sadly, feckless. Your message, even if tailored, becomes general because it is hitting the feed of potentially thousands of parties that just are not in your target market.
Let me recommend something far better.
Microsoft offered a training on how to leverage Sales Navigator to acquire meaningful engagement with your contacts. I was fortunate enough to take the training and now I can pass along some powerful takeaways to you.
Here are a few steps to leveraging LinkedIn Sales Navigator to engage.
For this example, you are a construction company and your focus is on apartment complexes in WA State.
In Sales Navigator click: Account Filters and the below screen pops up
